Meesho shares jumped 6.1% to Rs. 240.40 on October 6 after Jefferies retained its Buy rating. The stock gained on BSE as investors assessed strong content-commerce growth and Jefferies’ positive outlook. Jefferies kept its target price at Rs. 240, while management expects strong NMV growth ahead.
The Meesho stock briefly moved above Jefferies’ target during Tuesday’s session before trimming gains. The brokerage expects 25% annual NMV growth over five years through rising users, order frequency and logistics efficiency.
Jefferies also sees improving contribution margins supporting Meesho’s path toward sustained profitable growth. Higher-value categories and financial services could create additional growth opportunities over time.
The brokerage highlighted Meesho’s value-led model, Valmo logistics network and reach beyond major cities. Jefferies called these factors key competitive advantages for the e-commerce platform.
Meesho’s latest business update added another trigger for the Meesho shares rally. Content commerce NMV grew 152% year over year during the twelve months through August 2026.
The company reported 1.6 lakh active creators during the period, with nano creators forming 90% of that base. Around 81% of creators came from non-metro markets, while smaller cities generated 66% of orders.
Homemakers represented 40% of active creators, while young graduates accounted for another 30% of the creator base. Meesho said 25% of active creators were participating for the first time.
“Value-led positioning, Valmo scale and deep reach beyond metros” remain key Meesho strengths, Jefferies said.
The creator-led model also continues expanding across categories beyond women’s fashion. Electronics, personal care and home products are gaining traction through content-driven shopping.
Meesho’s financial performance has also shown improving loss control. Its consolidated net loss narrowed to Rs. 132.8 crore in Q1 FY27 from Rs. 289.4 crore previously.
Marketplace revenue climbed 48% year over year to Rs. 3,707 crore during the quarter. The company expects higher marketing spending from Q2 as festive-season customer acquisition gains importance.
Market sentiment remains mixed despite the latest Meesho stock rally. UBS holds a Rs. 260 target, while Nomura carries a Reduce rating with a Rs. 167 target.
Meesho also remains a potential MSCI India Global Standard Index addition during November’s review. Analysts have estimated potential institutional inflows of around USD 240 million if inclusion occurs.
The latest rally therefore reflects both brokerage confidence and stronger creator-led commerce. Investors now await further evidence that NMV growth can translate into durable profitability.
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