Bengaluru-based Masai is sharpening its focus on outcomes and employability as it sets an ambitious revenue target of Rs. 450 crore by FY27. The startup is also preparing for a potential IPO a year later, signalling confidence in a sector that has seen both rapid growth and sharp corrections.
At a time when many edtech firms are recalibrating their models, Masai’s approach stands out for its emphasis on accountability, where students often pay after securing a job. The company’s leadership believes this alignment of incentives could be key to sustaining long-term growth.
Masai’s growth story is increasingly being written outside traditional classrooms. The company has been expanding its enterprise training business, working with organisations to upskill employees in areas such as coding, data, and AI.
This pivot towards B2B offers more predictable revenue compared to individual enrolments, which have fluctuated across the industry. Partnerships with institutions like IITs and IIMs further strengthen its positioning, blending academic credibility with industry relevance.
For many learners, the appeal lies in the promise of tangible outcomes. “People are no longer looking for just certificates,” said a sector observer. “They want jobs, salary growth, and clear career paths.”
Artificial intelligence is becoming central to Masai’s playbook. The company is building tools such as AI tutors, mock interview platforms, and adaptive learning systems that respond to individual progress.
The idea is simple: make learning more personalised and aligned with real-world expectations. In an era when today’s youth are facing intense competition for employment, the use of such technologies could be the factor that separates success from failure.
Indeed, this is indicative of an industry-wide shift towards more interactive and data-driven approaches in education technology.
Masai’s story provides a unique silver lining. The company hit Rs. 100 crore in revenues in FY25 and made money for the first time in early 2025, definitely an impressive feat in a sector known to bleed cash.
The revenue goal by FY27 certainly isn’t easy, especially considering that investors are favoring startups with good business models that will make them money.
The bigger picture is whether this indicates a comeback for edtech firms. For now, the message from Masai is simple: focus on results rather than appearances.