Amazon has welcomed India’s labour reforms and said it aims to scale its cumulative e-commerce exports from the country to $80 billion by 2030, while supporting 3.8 million jobs across its ecosystem.
The company said the new policy environment, coupled with investments in logistics and digital infrastructure, will help position India as a global export hub for small businesses.
The company said the Code on Social Security, which extends welfare coverage to gig and platform workers, is a significant step towards building a more resilient digital economy.
Aggregators will contribute a portion of their turnover to a social security fund, bringing millions of delivery and logistics workers into a formal protection framework.
Amazon said the move complements its existing focus on worker safety, insurance, and financial inclusion. The formalisation of the gig workforce is also expected to bring greater stability to India’s fast-growing e-commerce supply chain, which depends heavily on flexible employment.
Amazon said it has already enabled $20 billion in cumulative exports from India over the past decade and will use AI-driven tools to help 15 million MSMEs sell globally.
The removal of the Rs 10 lakh cap on courier-mode exports in the Union Budget is expected to allow small sellers to ship higher-value products with fewer compliance hurdles. The company has also supported a proposal to allow foreign marketplaces to hold inventory in India solely for export, a step that could reduce working capital requirements for sellers.
Amazon has revealed that its $35 billion-plus long-term investment in India spans logistics, technology infrastructure, and digitisation. It supported 2.8 million jobs in 2024, including direct, indirect, and seasonal roles.
The company added that it is working towards compliance with the Digital Personal Data Protection framework, even as it shifts its India strategy from a consumption-led marketplace to a global export engine powered by policy support and MSME participation.