Meesho has launched its GenAI-powered voice assistant, Vaani, to drive voice commerce adoption, targeting 500 million potential users. It aims to simplify online shopping for India’s next wave of digital consumers.
E-commerce platform Meesho on Tuesday (March 24, 2026) announced the launch of ’Vaani’. It is a generative AI-powered conversational voice shopping assistant. It is aimed at a market of 500 million potential users who currently do not shop online.
Meesho Co-Founder and Chief Technology Officer Sanjeev Kumar noted, “At Meesho, AI has always been at the core of how we build for scale. With over 251 million annual transacting users, we have a deep understanding of how India shops, and that allows us to anticipate and solve consumer needs in ways that very few platforms can.”
The assistant is dubbed as “Vaani – Your Meesho Dost”. It will help users who find typing, filters, and structured keyword searches unintuitive. This tool allows shoppers to use natural language to discover products, ask follow-up questions, and complete purchases.
“This will mimic an offline shopping experience,” the company said.
During its first phase of rollout in February 2026, the assistant interacted with over 1.5 million users, which Meesho said resulted in a 22 per cent higher conversion rate, alongside lower returns and cancellations.
The SoftBank-backed firm, which currently offers assistant Vaani in English and Hindi. It plans to expand operations across India and into other regional languages in a phased manner.
Meesho's founder noted that Meesho’s previously launched customer support AI voicebot, which currently handles tens of thousands of calls daily, has already yielded better customer experience scores than human agents in scaled areas.
Consumer feedback also points to growing comfort with voice-led interactions. At least 79% of users report that voice simplifies shopping, while 94% find the experience intuitive.
“Shopping in India is inherently conversational, but digital commerce hasn’t fully adapted to that behaviour,” said Sanjeev Kumar, adding, “This is about making e-commerce more intuitive and aligned with how people naturally interact.”