CoinDCX launches exclusive ‘Prime’ services for high-net-worth investors in the crypto market
Crypto News: In a significant move reflecting the evolving landscape of the Indian cryptocurrency market, CoinDCX, the country’s largest cryptocurrency exchange, has unveiled CoinDCX Prime, a bespoke service aimed at catering to the needs of High-Net-Worth Individuals (HNIs), family offices, and institutional investors.
This strategic initiative is a response to the surging interest and participation from HNIs and institutional players in the burgeoning Indian crypto market.
CoinDCX Prime is positioned as a premium offering, providing personalized investment solutions, dedicated key account managers, and access to advanced yield generation strategies through its Advanced Earn product.
The service targets investors with an investment volume of INR 50 Lakhs and above, offering a suite of benefits including assisted onboarding, personalized guidance, expert tax and legal opinions, and round-the-clock customer support.
One of the standout features of CoinDCX Prime is its commitment to providing the lowest trading fees in the market, coupled with no additional charges on custody of assets. Moreover, members of the program will have access to exclusive perks, further enhancing their trading experience. This initiative builds upon CoinDCX’s existing offerings such as VIP trading fee discounts and seamless execution of large orders through the Over-The-Counter (OTC) desk.
Minal Thukral, Head of Strategy and Growth at CoinDCX, underscored the platform’s success in attracting a diverse range of investors, with a notable uptick in participation from HNIs and institutional entities.
Thukral revealed that over 1.5 crore Indian investors have embraced the platform, while highlighting the significant trust garnered from HNIs, with over 100 institutional investors, 2,500+ HNI clients, and 25 family offices already onboarded onto CoinDCX Prime.
The launch of CoinDCX Prime comes at a time when high-net-worth individuals globally are increasingly allocating capital to alternative investments, driven by the pursuit of diversification and higher returns. A 2022 Bain study highlighted this trend, indicating a growing appetite for alternative assets among wealthy investors.
Furthermore, recent developments such as the approval of Bitcoin and Ethereum Exchange-Traded Funds (ETFs) by the U.S. Securities and Exchange Commission (SEC) have propelled institutional interest in crypto assets to new heights.
CoinDCX’s compliance-first approach has been pivotal in fostering trust and confidence among investors in India’s crypto ecosystem. The crypto exchange is registered with the Financial Intelligence Unit India (FIU IND) and adheres to rigorous Know Your Customer (KYC) procedures, ensuring regulatory compliance and mitigating risks associated with money laundering and illicit activities.
This commitment to compliance has positioned CoinDCX as a reliable and reputable platform, further fueling the influx of HNIs and institutional investors into the Indian crypto market.
Looking ahead, CoinDCX Prime is poised to play a transformative role in shaping the dynamics of India’s crypto landscape. By offering tailored solutions, personalized guidance, and a suite of exclusive benefits, the platform aims to cater to the unique needs and preferences of high-net-worth individuals and institutional investors, thereby fostering greater participation and driving the growth of the crypto market in India.
As cryptocurrencies continue to gain mainstream acceptance and institutional adoption, initiatives like CoinDCX Prime are set to become instrumental in unlocking the full potential of digital assets in the country’s financial ecosystem.
