From battlefield to branding war: Trademark claims over India’s military mission ignite national outrage In May 2025, India launched a military operation named “Operation Sindoor” in response to a deadly terrorist attack in Pahalgam, Jammu and Kashmir. The attack claimed the lives of 26 civilians. The Indian armed forces targeted terrorist camps located in Pakistan and Pakistan-occupied Kashmir. The operation was widely covered in the news and sparked strong emotions across the country. The name “Operation Sindoor” quickly became a symbol of bravery, patriotism, and national pride. However, within hours of the announcement of the operation, controversy erupted. Several companies…
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