Bajaj vs. TVS: Who Really Won the Q2 Festive Season?
Antara Bhattacharyya
Festive Season Sparks Two-Wheeler Battle The festive season sparked intense competition between Bajaj Auto and TVS Motor, with both companies experiencing strong sales driven by rural recovery and new product launches.
Bajaj Rides High on Pulsar & Exports Bajaj Auto gained momentum with strong Pulsar sales and robust export demand, boosting its overall performance despite domestic headwinds.
TVS Zooms Ahead with Scooters & EVs TVS Motor outperformed in the scooter and electric vehicle segments, with iQube and Jupiter driving strong festive demand across urban markets.
Numbers Reveal a Tight Race Bajaj reported higher export revenue, while TVS saw record domestic growth, making Q2 a neck-and-neck race for India’s two-wheeler crown.
Who Won the Festive War? Though TVS led in domestic sales, Bajaj’s export strength balanced the scoreboard. The true winner? Consumers are enjoying diverse, innovative options.