5 Indian FMCG Giants Navigating Post-GST Turbulence
Antara Bhattacharyya
Hindustan Unilever Adapts to New Tax Dynamics: HUL stabilises operations by optimising supply chains, adjusting product pricing, and leveraging digital retail insights to counter fluctuating GST-linked market pressures.
ITC Strengthens Distribution Amid GST Shifts: ITC boosts logistics efficiency, expands last-mile reach, and streamlines compliance systems to maintain dominance despite evolving GST regulations and competitive disruptions.
Dabur Reinforces Ayurveda Portfolio Post-GST: Dabur refines pricing strategies, expands herbal categories, and strengthens rural penetration to maintain demand momentum in a volatile post-GST operating environment.
Marico Enhances Agility Through Cost Optimisation: Marico responds with lean manufacturing, sharper procurement planning, and adaptive pricing, ensuring resilience across core categories affected by tax-induced cost fluctuations.
Britannia Maintains Momentum with Smart Pricing: Britannia mitigates raw-material cost spikes, redesigns distribution routes, and embraces automated compliance to ensure consistent product availability and stable margins post-GST.