Apple leverages ecosystem trust to expand into financial services, offering payments, credit, and savings integrated seamlessly across devices for worldwide users.
Nike moves beyond apparel into digital fitness platforms, combining training apps, wearables, and communities to deepen athlete engagement globally online.
IKEA expands from furniture into smart home technology, launching affordable sensors, lighting, and software designed for everyday households worldwide adoption.
Netflix enters gaming to diversify its entertainment offerings, leveraging beloved IPs to deliver mobile games that boost subscriber retention and long-term loyalty.
PepsiCo expands into healthier snacks and beverages, reformulating products and acquiring brands to meet wellness-driven consumer demand across global markets.